Orangetheory
OTconnect Beat
The OTconnect Beat re-invented wearable heart rate tracking for Orangetheory's zone based workouts. It connects to equipment and uses personalized heart rate zones to show when to push and when to recover. It also updates zones after every class, so each workout is as effective as it was on day one.
The OTconnect Beat not only tracks your heart rate, splat points, and calories, but also your steps and distance when connected to Orangetheory's Studio OS. It can be worn on your forearm or bicep and you don't need to just wear it to class; it can track your data outside of the studio by connecting to the Orangetheory mobile app.
Fitness, gamified
The OTconnect Beat syncs up to screens on treadmill and rower stations and is equipped to pick up your profile as soon as you step on. Just click on your name, and all of your data is in front of you. As the workout starts, you can track your heart rate, zone, total calories, splat points, incline, miles per hour, and total moving time.
Our impact
We worked directly with Orangetheory C-levels, product, operations, marketing, and engineering to bring the product and technology to life, shaping and delivering the end-to-end product definition and experience. We drove the product incubation from ideation, design, through final production, and helped elevate Orangetheory's position in the gamified fitness market. The product helped Orangetheory re-invent their wearable device strategy and supercharge member experiences.
