Samsung
Gear S
Samsung introduced the first standalone network-connected smartwatch with the bold and revolutionary Gear S. Make and answer calls, check texts, track runs, and stream music when your phone isn’t nearby, right from your wrist.
The Samsung Gear S was able to connect to the internet, make phone calls and send texts, all without needing a phone. It was the first wearable device to include Wi-Fi and wireless carrier connectivity and sparked a new revolution of the smartwatch category where for the very first time, other major consumer electronics brands followed Samsung's innovation lead.
Ahead of the curve
The Samsung Gear S featured a brilliant, two-inch curved display that opened a new world of connected fitness, music, and rich communication experiences as a standalone device which did not require a smartphone to operate.
Our impact
We worked directly with Samsung C-levels, product planning, and R&D to bring the product and technology to life, shaping and delivering the end-to-end product definition and experience. We drove the product incubation from ideation, design, through final production, and helped launch Samsung into a leadership position among cellular connected smartwatches. The product helped Samsung shed its prior reputation as a fast follower and established it as a dominant force in the evolving smartwatch category.
